Jobs Confirms Interest in Apple iPhone Christmas Sales
Published October 5th, 2007Apple, Articles, Marketing Strategy, iPhone
The November 2007 issue of MacWorld contains a long article about the slew of new Apple iPods to hit the market in recent weeks. For those who haven’t checked out the new iPod lineup here’s a quick summary:
- iPod Touch - an iPhone without the phone, double the storage capacity and no activation required
- iPod Classic - massive storage capacity bump in the form of 80GB and 160GB models
- iPod Nano - wider design, twice the screen resolution and video playback capabilities
- iPod Shuffle - now available in four new candy coated colors
Despite the main focus of the article being iPods the most interesting part was the iPhone insert article which discussed the $200 iPhone price cut. That very same topic was discussed in a recent article about the potential of seeing an iPhone 2.0 Christmas release.
According to the iPhone insert article, the 2007 holiday season has been on Steve Jobs’ mind too. In response to why Apple Inc. decided to lower the price of the iPhone, Steve Jobs was quoted saying, “We want to put iPhones in a lot of stockings this holiday season.” He went on to add, “We want to make the iPhone even more affordable for even more people this holiday season.”
Obviously, those comments by CEO Steve Jobs give no indication that there is an iPhone 2.0 on the way. Even still, it is interesting follow-up to our Christmas 2007 predictions article.
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